VIDEO BLOG: Design is of the essence

We all know something’s more likely to grab someone’s attention if it looks good. But looking fantastic is no use at all if it doesn’t leave a meaningful lasting memory. (So many jokes about fake tan, nightclubs and Saturday nights……..!)

eLearning is no different which is why, as technologies evolve, and what we’re able to produce can look increasingly slick and impressive, the learning itself cannot get lost among the glitz and gloss.

David Gristwood heads up Unicorn’s award-winning instructional design team. He discusses how they avoid the pitfalls of style over substance and addresses the challenges of keeping up with technology.


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