BLOG: Shelf Life – Inside the World of OTS

FCA_mar13_webAs the world gets increasingly mobile, Peter Phillips asks how can Off the Shelf (OTS) suppliers keep pace with industry innovation and demand as part of our special 25th anniversary digital publication.

Here is a taste of what Peter has to say – to read the full article check out our 25 years digital publication here.

“The OTS business model is marked by substantial cost entry barriers – the up-front investment to develop products – and requires regular investment to sustain competitiveness.

“Depending on the nature of the content, there can then be significant on-going costs in keeping it up-to-date. Courses on subjects such as financial regulation, for example, might require updating several times a year as regulations and tax rates change.

“Technology trends also create costs. Generally OTS companies don’t need to be as close to the technological edge as bespoke businesses, and will often potter along at the same pace as the slowest of their major clients.

“But major step changes in technology can create substantial conversion costs. The move from CD-ROM to online was one such step and the rise of mobile learning is the latest.

“For a bespoke company, such a technological advance is an opportunity; clients will pay to have their bespoke courses updated. For OTS businesses, however, it is a major challenge…..”

Peter goes on to discuss strategies for success, stock market floatation and thoughts for the future. To keep reading click on the Flash-version of our 25 years digital publication here or visit the eLearning Age website here for links to iOS and Android apps.

Once you’ve read the article why not come back and comment here or let us know what you think by tweeting us @unicorntraining

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