NEWS: Weiss – “British eLearning Needs To Push WOW Factor”
eLearning guru Craig Weiss believes that the ‘WOW’ factor in British eLearning is not filtering down to the market quick enough.
Speaking ahead of his first ever UK seminar, ‘E-Learning 2020 – The future of eLearning’, on 27th of this month in London, Craig believes that the products, features and innovation are undoubtedly there in the British eLearning industry for buyers to capitalize on.
But he suggests that adoption rates of the most innovative developments in learning technologies in Britain are behind other parts of the world, and that it is consumer knowledge about what is out there that will ultimately drive how quickly the British eLearning industry can get this innovation into the marketplace.
Founder and CEO of E-Learning 24/7, Craig was named the fourth most influential person in the world for eLearning in 2013. His blog is read in 133 countries and his eLearning forecasts have been over 90% accurate.
He said: “There are some really good LMSs in the UK, who offer a great UI and super feature sets. The problem is if you look alone at the British market, the features that make me say ‘Wow’ are not ones that are being adopted at a quick rate.
“This is a huge marketplace, with over 182 authoring tools and at last count, 580 LMSs. As such, there can be companies out there who have no problem focusing more on themselves than on the buyer. This has to change, which I believe it will as consumers become more knowledgeable about the industry.
“The British e-learning industry is multi-faceted. On one hand many US vendors are targeting the area, which is starting to create a highly competitive marketplace. Yet on the other, the British market as a whole isn’t one of the hot markets from an international perspective.
“Some of the challenges I see with the British market is the ‘holding steady’ mentality. Social is slowly chugging along and mobile seems to be moving forward, but not at a fast rate of adoption in comparison with other countries throughout the world and I’m not just talking about the US. I’m looking forward to providing eLearning insight and information that may not be widely known to consumers.”
‘E-Learning 2020 – The future of eLearning with Craig Weiss’, presented by e.learning age in association with Unicorn Training, takes place at The Kia Oval, London on Wednesday 27 November.
Craig will deliver the keynote address and then join group round table discussions and debates. Delegates will get the chance to exchange ideas and experiences with your peers and industry experts on a range of key themes including:
• “The reports of my death have been greatly exaggerated” – where next for the LMS?
• Collaboration, Social media and MOOCs – the future of learning?
• Mobile learning: Myths and Reality
• Tools of the trade – which are the must have new authoring tools and why?
This event is the first of a programme of activities to mark the E-Learning Awards 10th Year.