NEWS: eLearning Will Be The Industry For Learning By 2020 Says Weiss

craigweiss_medeLearning will have shifted from being an industry to the industry for learning by 2020.

That is the belief of renowned US eLearning expert and blogger, Craig Weiss, who spent two days in London as the guest of Unicorn this week, speaking to industry professionals, in what were – his first such events in the UK.

Unicorn teamed up with eLearning Age to present ‘eLearning 2020’ at the Oval on Wednesday, bringing together a diverse mix of L&D professionals from industry and the public sector, along with eLearning vendor specialists to analyse and discuss where the industry is going and how that will impact on decisions that HR, learning and development and compliance managers will make in the coming years.

Amongst his predictions Craig suggested the desire to engineer social learning into corporate LMSs is a dead-end. ‘Chunking’ short bite size pieces of content will become increasingly dominant with a strong trend towards video content. Meanwhile most major authoring tool vendors will keep moving towards Apps.

He asserted the LMS will continue to thrive, but that some companies, despite the current trend for LMSs to be talent management systems, actually don’t want that.

The number one reason people leave an LMS is because of poor standards of service and support. Despite much chatter about mergers and acquisitions, there is little sign of it actually happening. There are 580+ systems in the LMS space but only .0025% consolidation in the past year.

Gaming and gamification are also two different concepts, he argued, and while gamification exploded in 2013, it is actually the principles of gaming, with tangible reward and incentive, that need to be aligned more closely to learning experiences.

Craig said: “Face to face learning methodology has been the same for 400 years. In 20 years eLearning has transformed the learning space, but there are still professionals stuck on the methodology of F2F being the most effective way of learning. I constantly provide statistics that show online learning is more effective.

“Forget what people think they are hearing, look at what is really happening. A lot of stuff that is ‘buzz’ it’s not actually what is happening in market.”

Delegates also spent time debating four of the hot topics in eLearning – where next for the LMS; are collaboration, social media and MOOCs the future of learning; the myths and realities of mobile learning; and the must-have authoring tools and why.

The full outcome of those discussions can be found on Unicorn Training’s Live Blog of the event at blog.unicorntraining.com

eLearning Age’s Clive Snell wrapped up ‘eLearning 2020’: “Massive thanks to Craig. Fantastic input, fantastic views, we love the controversy and we hope to see you again very soon!”

For full analysis of ‘eLearning 2020’ see the December/January edition of eLearning Age, published early in January 2014.

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