News: Game On As Unicorn And Amuzo Partner To Take Learning To Next Level
Unicorn has invested significantly in Amuzo, with the two award-winning Bournemouth companies combining to bring World Class mobile and cross-platform game experience to educational games for the corporate sector.
Games and gamification are the fastest growth areas in learning and development as firms unlock how game qualities such as problem solving, in-play feedback, rewards, leaderboards and, of course, fun, can bring about effective learning and changes in behaviours and culture.
The partnership will enable Unicorn to greater inject game principles into even such unpromising areas as mandatory compliance training, while also taking online its sector leading face-to-face business simulations, making these more readily available in the workplace or on the move.
Peter Phillips, Unicorn Training CEO, said: “We have always been committed to action learning. By investing in a leading games company we are demonstrating that we are serious about serious games.
“Amuzo are World Class game developers and publishers with priceless experience of creating and developing some of the most iconic games of the last 15 years within their team.
“Their creativity, skills and knowledge complement our own proven track record in creating learning that gets results. Together we can make learning fun and more effective at the same time.”
“Games present players a clear set of goals and a ruleset that must be followed in order to achieve them. They offer instructions, rewards, challenges and upgrades to keep the user motivated on their quest. When people fail, they don’t think twice about pressing the replay button to improve their performance and try again.
“This partnership is a tremendous opportunity to combine both companies’ core skills to enhance the learning experience.”
Unicorn Training has been creating learning and development and compliance solutions for the UK’s ever-changing financial services for over 25 years. Unicorn’s experience, industry expertise and award-winning creativity have helped the company grow to be a market leader.
In 2013 Unicorn was named ‘Outstanding Learning Organisation’ at the eLearning Awards in its 25th anniversary year.
Award-winning, BAFTA nominated Amuzo specialise in the creation of online and mobile games for some of the most exciting global brands. Amuzo games have been played well over half a billion times in the last two years alone and have reached No.1 on the App Store in 147 countries.