UNICORN IN PRINT: The growing world of games and gamification

TCNews_January2015Unicorn were pleased to feature in January’s T-C News Magazine discussing the growing world of games and gamification.

Games and gamification are the fastest growth areas in T&C training as firms unlock how game qualities such as problem solving, in-play feedback, rewards, leaderboards and play can bring about a more engaging, memorable and enduring learning experience.

In the article, Peter Phillips, Unicorn Training CEO, looks at the gamification of compliance training.

He observes that a recent research report projected the global gamification market will grow from $421.3 million in 2013 to $5.502 billion in 2018 – a compound annual growth rate of 67.1% !

While the only certainty about forecasts is they will be wrong, that research reinforces the notion that serious games and gamification are definitely a rising force in L&D.

Gamification, in this context, is the use of game design principles in learning activities to engage learners to change behaviours and learn new skills.

But to what extent are they relevant to compliance training?

To download your free copy of the magazine and read the full article visit the T-C News website here

 

Tags: , , , ,

What do you think?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s