Unicorn Training, one of the UK’s longest established and most respected online learning companies, has reported record sales and growth of a third in 2015.
Unicorn sales have exceeded £5.6m (US$8.5m), a 33% rise on 2014, in this calendar year, with more new customers won than ever before as well as the company achieving double-digit growth in recurrent revenue from a loyal customer base.
In 2015 Unicorn’s online learning and performance platform, SkillsServe, was ranked the world’s number one LMS for financial services and fifth overall, and Unicorn will be marking its record year on Stand P14 at the Learning Technologies 2016 conference and exhibition at Olympia on Wednesday 3 and Thursday 4 February.
Peter Phillips, Unicorn co-founder and CEO, said: “Over the past 12 months we have seen sustained growth in demand across all our main activities; platform, bespoke content development and our off-the-shelf compliance library.
“This is particularly true in our core sector, financial services, where demand for high quality regulatory and compliance training, together with increased awareness of the risks of cybercrime, are being driven by rigorous, new UK regulatory standards.”
Unicorn is uniquely positioned to offer turnkey solutions, combining SkillsServe’s sector-leading features with relevant and up-to-date content and outstanding instructional design, backed by long-standing partnerships with such industry bodies as the Chartered Insurance Institute (CII) and the British Bankers Association (BBA).
In addition, having acquired a strategic stake in the world class games studio, Amuzo, at the end of last year, Unicorn is also able to meet the growing demand for mobile just-in-time learning, serious games and on-demand video content.
Peter added: “Looking ahead to 2016, I believe this robust and scalable business model will continue to generate strong growth in our core business.
“Add to this the exciting new opportunities opened up through our partnership with Amuzo and for a company whose purpose for over 25 years has been to provide great learning experiences through the innovative use of technology, these are exciting times.”
For more information about Unicorn Training visit www.unicorntraining.com and to come and see us at Learning Technologies 2016 register for free entry to the Learning Technologies and Learning and Skills 2016 exhibitions and seminars at www.learningtechnologies.co.uk
2014 has been called ‘year of the video’. An astonishing 1.2 billion online videos are watched each day. But does this mean we’ll see a sudden surge in video eLearning? Unicorn‘s Senior Relationship Manager Sarah Nutley investigates.
It is fair to say that it is now a lot easier to create and upload video than it used to be- even on to an LMS. With the use of a smartphone, tablet, or even a webcam you can film and post within seconds! We are all capable of being the ‘next’ big YouTube star – we all have the equipment!
In all honesty, we’ve all had access to video equipment for quite some time now, so why is 2014 being deemed ‘year of the video’? Does it mean we will see a sudden surge in video eLearning? The answer is probably not, but the potential is definitely there!
As with eLearning, the definition of ‘video-based’ eLearning can refer to a number of things: the entire module can be video based or video parts can be incorporated. However it is used, video is a great way of engaging a significant portion of people’s brains. Check out the visual below to see the stats!
Add to these stats the fact that:
“YouTube is the number two search engine in the world.”
And you can see why people are far more conscious of videos now.
From an eLearning perspective, key opportunities to use video include:
Show not tell
Practical Application or demonstrating how-to or how-not-to complete a task. It could be series of clips that ‘show and rather than tell’. It’s a great way to focus on behavioural soft skills that don’t always translate in text!
Allowing the user to ‘live’ the experience and see what it’s like before trialling it in the real world.
Adding emotion to important points or to convey messages, ie. the personal impacts of being involved in Money Laundering are much clearer when you have someone talking about them.
Time crucial announcements
Short video clips are easy to watch, easy to digest and easy to share so are a great medium when talking to the masses
Reducing content users have to read, and providing variety in the learning.
Creating content that can be re-watched if and when needed.
Tying into another key trend – the move to mobile – video content is accessible in a way that written content is not, making it a top choice to get important messages into the world (or specifically a company)in a way that will get people’s attention.
“In 90% of cases, you can start (a video) with one of the two most effective ways to open a speech: ask a question or start with a story. Instantly you have people’s attention!”
To look at examples of where video is used for attention you can look at current marketing campaigns; did anyone see Three’s latest offering: #SingItKitty?
Within 4 days this had been viewed almost 2 million times.
At Unicorn we are embracing the video age, some of our OTS and bespoke content already includes video – in some cases it’s a vignette (short scenes) to introduce a module or conclude it but we also have entire video modules. We can bring in actors and film on the green screen or use still shots with graphic treatments or in other instances we utilise animation videos. In fact our main types of videos would be these:
Advanced videos include still product shots, diagrams or relevant imagery to aid the narrative or include animated diagrams, graphics and/or relevant imagery to aid the narrative like this example.
We can do 2D, 2.5D or 3D!
2D can be animated video showing off a product or your company with voiceover and/or music. And 3D animation can give the user a new perspective without wearing ridiculous glasses.
These are a popular type of 2D animation that relies heavily in typography by advancing a virtual camera over words, numbers and images in a fluid motion.
These are becoming common within eLearning. You can see a character at the curve of their success/failure and empathise with their struggles/fortunes or in the case just hear Henry’s story.
These videos are quirky and fashionable. They get to the point quickly with a professional voice over and accompanying drawn graphics.
The main consideration (excluding budget) should always be on what the module needs to achieve. It is true that a picture can paint a thousand words but you have a lot to think about – the content, the theme and the tone of voice.
As a final thought it’s fair to say that video can definitely be impressive and it doesn’t have to cost a fortune. As long as it’s focused it shouldn’t take away from the learning it should only enhance it and in most cases make it a lot more interesting!
How do you (or could you) use video in your organisation? Let us know in the comments.
Unicorn Training has launched its own You Tube channel – www.youtube.com/unicorntrainingtv
The site is a resource for video clips produced by Unicorn Training providing opinion from industry experts on matters affecting the financial services industry as well as hosting learncasts to aid study.
Amongst the subjects currently discussed are the Retail Distribution Review (RDR), forthcoming industry changes and financial crime with expert insights from such people as Steve Jenkins (CII Director of Financial Services), Clive Shelton (MLRO and Risk Compliance Director, IFDS) and Neill McWilliams (MD Unicorn Training).
Jo learncasts can also be found about Supervision in a Regulated Environment and Personal Tax with exam advice from Philippa Grocott of the Corporate Training Partnership.
The site will be regularly updated with new content with plans to also feature animations and product walkthroughs.
If you have any feedback on content you might like to see on Unicorn Training TV contact firstname.lastname@example.org